Executive Director's Update

April 2018

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Unless you live under a rock, and I highly doubt you could not have heard it there too, we have all heard about the Rent Control ordinance that is being circulated around Long Beach AND the Statewide Rent Control issue that continues to threaten the repeal of Costa­Hawkins. I want to thank all of you who have called to ask questions. Neither of these issues are good for our industry-this includes our tenants. As such, I encourage you to take time to get informed and educate yourself on what could be in store if this passes. NOW is the time to get involved. If you have not renewed or joined AACSC, I encourage you to do so TODAY.

Nevertheless, we want you to know that AACSC is fully engaged at all levels. We are working with Realtors, CAA, PacWest and SPOA and will continue to do so on your behalf. Your voices will be heard and AACSC is involved.

There is no more time to sit on the sidelines-the time in NOW and AACSC is the right Association that has the only local, statewide and national connec­tions as we fight to protect your property rights.

Now, let's move on to the 12th Annual AACSC Golf Tournament. If you have not already secured your spot, I would highly recommend that you contact us today. We are looking forward to another sell out and a great day on the links. Of course I want to thank our sponsors for their continuing support of this great event. This is a terrific way to thank your best customers, talk with potential new customers or use it as a way to thank your business partners, staff or just have a great day on the links. I am waiting for your call.
Finally, last year we held an Apartment Repair & Maintenance Series of classes that was extremely well-received and we are having another one this year (see page 40). You don't want to miss this series of four classes and the best part about it is that it is a "hands on" course. So if you have crew who like to hammer, bang, build or fix stuff-this is the series of classes for them and we guarantee they will all walk away with information they can use on your properties. Besides, it is a great way to relieve stress. The classes can also be taken individually.

Finally, April is time to talk about all the NEW laws that are being considered for 2018 so we look forward to making sure that you stay informed. To that end, we will be updating you each month as we find out more information. For now, we are encou­raging you to contribute to the PAC so that we can effectively fight the rent control ordinance here in Long Beach. Don't forget to read our weekly e­newsletter, The Beacon, to learn about all the educational classes we have scheduled and see you this month at Sea Cliff Country Club for a day of golf. Even if you don't golf, you can attend to bid on all the great auction items and end the day with a great din­ner with friends. Either way, we want you there!

March 2018

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I read a recent post that illustrated selflessness and acknowledged grace and empathy. A young person at a busy intersection in Long Beach got out of his car to help an elderly woman, who was in a wheelchair, finish her journey to the other side. The woman who posted about this event honked at the truck in front of her because they were not moving. She could not see around the truck but soon realized what the problem was the woman in the wheelchair was not able to quickly maneuver the street from one side to the other. She ended her story by saying that once the cars around this woman understood why no one was moving, everyone was patient and waited for the young man to assist the woman safely to the other side of the street. Needless to say they also had to wait for another green light. It struck me that if we all under stood and listened to both sides on the issue of rent control, just cause eviction and housing and reacted with under standing and patience, that more could be accomplished.

The current attack on the multifamily housing industry is completely unfair. Pinning owners/landlords as greedy is untrue and not an accurate picture of the owners/landlords that I know. The multifamily industry did not create the housing crisis, and there are many tenants whose owners are more like family, do not unfairly raise their rents and are empathetic to their circumstances. It appears that the sky is not falling when you listen.

To position fear in the place of logic and to respect everyone who is in this together would produce a much more thought-out approach. Is this concept of under standing so foreign that the only goal is to punish both owner and tenant? Someone must step up and say STOP to more sanctions, increased control that pushes one side more than the other. Unrealistic expectations will not solve the situation. There will be unintended consequences that we don’t currently understand, and acting on emotion and control are not the way to resolve this crisis. We must find a way to educate, inform and work together.

On another more important note, we just celebrated the installation of our 2018 President, Michael Pollack. Michael brings with him some great energy and his theme for the year is ENGAGEMENT. Engage on all fronts, engage on committees, engage in education and engage in our industry. We welcome and look forward to a great year. Congratulations Michael!

February 2018

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I want to begin this month by thanking our members for all the phone calls, emails and questions regarding our ongoing effort to fight the battle of Rent Control and repealing Costa-Hawkins.

We the People


Three words that, with your calls and testimony, translated into the defeat of AB1506. Your voices were heard!

Thank You

But the fight is not over and we continue to need your attention as we move into 2018. Here are some Top Tips for what and how you need to be involved this year to support our Association and the multi - family industry:

  1. Red Alerts – Call, email and respond as requested. This DOES make a difference!
  2. Calls to Action – This could be alerting you to an issue or important event where you can make a difference.
  3. Contribute to the PAC – This is how we support those elected officials who may be on important committees in Sacramento and local electeds within our territory.
  4. Contribute with unrestricted funds to AACSC Funds within this category may be used for postage, creating flyers, letters, sending email, etc.
  5. Stay alert – If you hear of something happening, we need to know so call us.
  6. Help us with our membership. We know that there are many owners who are not members, yet they are benefitting from all the work being done on their behalf. If you know someone who is not a member, please encourage them to join. We need all the voices and strength working together to fight these threats; i.e., Rent Control, Just Cause Eviction, Jury Trials…
  7. Attend our Membership Meetings and bring a friend.
  8. Attend AACSC Events – This is a great way to introduce non-members to the benefits that we offer.
  9. Educate – AACSC is the best place to learn and grow in the multifamily industry. Offering both classroom courses, National certifications and online classes for those who can’t leave the office.
  10. ASK US! If there is something we haven’t covered, call and let us know you want to be involved, we are always looking for those who want to be included.

January 2018

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Welcome to 2018!! Whether you celebrated the holidays at the beach, with friends, family or as a volunteer, I hope that it was a peaceful and happy time.

With each passing year I am grateful for my family and this year was no exception, but the one thing that touched me most was the realization that my kids are growing up fast. My son will be a senior next year and my daughter will begin her high school experience. As a mother, of course, I still think of them as “little ones” and can’t imagine a time when I will not have them with me. It is at the very least a bittersweet thought, but one I celebrate as I watch them grow up.

As for AACSC, I am thinking about much the same thing. What does the future hold for us, how will we come together to respond to ongoing threats that pervade our industry? The simple solution is to allow builders the opportunity to build, to let supply and demand do the job it is intended to do, and to educate our tenants that regulations and government are not the way to a positive solution. Building takes time and educating our tenants is just one way we can inform them of the unintended consequences that they are not aware of. Until then, AACSC will stay on top of the ongoing issues and just ask for your participation and involvement when called for. Thank you for your membership and keep the calls coming so we can remain informed.

But what is in store for 2018 you might ask. Well, be ready for more education classes and more opportunities to get involved. This is also the best time of year to let us know where and how you would like to connect with AACSC. We have our Ambassadors team, Golf Committee, Education Committee, Social Media team and our Local Legislative team all waiting for new members to join and help AACSC get even more connected within our territory. We are also adding a new location for AACSC meetings in Whittier and continue to meet each month in Redondo Beach so be sure to check our weekly newsletter, The Beacon, for all the latest news.

We hope that you will join us this year at the Virginia Country Club on January 26 for our Annual Installation for our 2018 Board of Directors and President, Michael Pollack. This must-attend event is a great opportunity to have a wonderful night out at a beautiful location—call Jeannie in our office for more information and to make your reservations.

Finally, I want to thank my staff and partners whom you speak to whenever you call AACSC: Donna, Terri, Tom, Rachael, Jeannie, Sophia, Brenda and Oliver. Every single one of them is dedicated to helping you get the answers you need for your business. We hope you are telling all your multifamily friends that AACSC is the only place to join and get involved. See you soon and may your month be filled with joy as we begin a brand new year.

December 2017

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Sometimes it is nice to just connect with others to help out in a pinch. This is just what AACSC did in light of the hurricanes in Puerto Rico and Florida. I must begin by thanking a very special member, Bonnie Stern, and Steve Shaw, who is a Board Member and Rotarian. Bonnie’s idea was born at the library, who said that even reading something to take your mind off of the devastation can be a good thing. She could not be more correct and now boxes and boxes of books, many for children, are headed to a new home. Thank you Bonnie, Steve and the Rotarians for helping us connect. And a BIG thank you to Sylvia Hopper from Friends of Signal Hill Library for the offer—it is a great way to give back.

As we end the year, this is also the best time to talk about how you are going to approach 2018. What are your goals, what NEW things do you want to achieve and how will you be a better owner, manager or supervisor at the end of 2018 than you are today? Moving forward in your career takes time and thought. I love a good journey, but I have always had in mind the direction I want to go. As the Cheshire Cat said, “If you don’t know which way you want to go, then it doesn’t much matter which road you take.” Well said, but you are still following a path—the question now is “to where”?

One determining factor to consider is this: do you want to attend live classes or do you want to take online classes? This is where our NAA Visto Courses can help you even when you cannot attend a live course. In fact, I mention this now because you can receive 20 percent off of online courses when you go to www.GoWithVisto.org. Use the code AFF20 to get your 20 percent discount. Buy one course or buy in bulk and start enhancing your career today. The offer can also be found in the NAA Units magazine.

But the final entry to this year is unfortunately not ending with a bang, that is, unless the words Rent Control are being uttered. We don’t know how this will end but we do know that this is not in the best interest of our tenants. Too bad that the tenant groups are sending an uninformed message. So it is up to us to make sure that our tenants know that a rent control ordinance will not help them but will do just the opposite. It is our responsibility as multi-family owners to protect our industry. NOW is the time to get involved, to support this industry — YOUR industry, YOUR investment and YOUR retirement. 2018 will be a year in which our industry will correctly inform and educate about the realities of and the cost of rent control. My wish for 2018 is that we bring EVERY OWNER to the table to fight this fight. It is not for others to do, but for each of us to contribute to the industry we love.

I wish you peace for the holidays, safety for your loved ones in their travels and the spirit of grace and understanding for those who are not as fortunate.

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