Executive Director's Update

June 2018


As I opened my email to look over those things I needed to respond to, or action items to take care of throughout my day, I stumbled upon the news of the passing of Governor George Deukmejian. It is hard not to reflect on a person of his stature and his lovely wife Gloria. I was fortunate during the time he was Governor to meet him on several occasions. He was a kind and gracious man. Gloria and George were married for over 60 years, a rarity in today’s world and you could see the love they had for each other simply by looking at them. I also had occasion to meet and talk with Gloria in Sacramento at Junior League events while he was in office and she was just as warm and welcoming as he.

It is not often you get to meet people like George and Gloria, and I feel honored that I had that opportunity. I wish Gloria and his family the peace and solace they need during their time of grief and healing. He is one of those rare individuals that will truly be missed.

As we enter June, the wait is on for the outcome of the Long Beach Rent Control Ordinance. However, as was announced in mid-May we know that the repeal of Costa-Hawkins fight will be on the November ballot, so there is still another fight to be waged. AACSC would like to thank all of our members who are contributing to help fight for your rights. If you have not contributed yet, please hesitate no longer; your industry is under attack and we need every bit of assistance you can give to this cause. As such, I keep asking the question, what happened to the “Private” in Private Property Rights? Now is the time to keep the pressure on and make sure that your rights are protected, and AACSC is working every day to make sure that we are doing all we can to fight this fight. Come alongside and help us win this battle.

On a lighter note, I hope that you are all keeping up to date with The Beacon, our weekly e-newsletter, because we have added some NEW events, namely the June 27 Wine Tasting at 4th & Olive at 5:00 p.m. If you haven’t been there yet, this is an excellent chance to experience some great food and wine.

This unique restaurant is owned and operated by Veterans, and everyone who works there is a Vetso come out and support the event. An added treat is that the owners are sommeliers (that’s someone who is a Ph.D. of wine), and you just might learn a thing or two about wine while networking with others in your industry. Seating is limited so call today to make your reservations.

Be sure to check out our calendar to stay up to date on all the events and start to think about who you would like to nominate for our 23rd Annual Saluting Our Stars Awards—there will be a new format this year, so dust off your cameras. We are going digital and looking for videos this year as your submission process. More info to come on this.

See you at 4th & Olive on June 27th, and as my 13 year old daughter would say, “Be a Nice Human This Month.”

May 2018


I have to begin by thanking all of the Sponsors for participating in our 12th Annual Golf Classic. As usual, it was a lot of fun and it is also important to note that while we were all enjoying a great day on the course, you were also supporting our charity, Interval House. Special thanks to Optimum Seismic for stepping in as our Title Sponsor.

This last month has proven to be all about the Long Beach rent control ordinance, and along with that issue came many questions. I will share two frequent questions with you. The first question concerns selling your properties. While this is ultimately a personnel decision, I think part of the answer should consider just how long you intend to be in the multifamily industry. Long Beach is undergoing a big change with lots of new development, units and restructuring of old buildings to new destination sites. It bears repeating that location matters and that investing in the future will always be cyclical.

My other observation is that this new development will bring in new businesses with employees who also need housing. Change is not easy, but it is going to happen whether you want it or not. The question becomes how much change is too much?

How quickly do you want to act, and might you be acting too quickly? I would suggest that collaboration and thoughtful discussion would better serve what is being proposed. I know just how hard you all work and how much empathy and passion you have for your tenants. I hear it every day, and as I have said to many of you when you ask me the tough questions—like what should I do?—take a very deep breath and hope the crystal ball of the future works its magic.

I believe that Long Beach is going to thrive, regardless of the outcome. This is a community with deep roots, and I choose to be optimistic in order to create a more positive outcome for all involved in spite of those who have chosen not to communicate. I believe I said it last month, but Private Property Rights are called that for a reason.

In other news, I hope we will be seeing you at the next Lunch With Southern Cities on May 8 at The Grand, and make sure you mark your calendar to attend NAA’s Apartmentalize Conference in San Diego in June—it will be here before you know it. There is education galore to choose from, and it is a great way to educate your staff. It was here five years ago, and this year is slated to be even better than the last time around. There are still a few spots left as a volunteer, and you get 50 percent off the cost of the conference when you choose to volunteer. It is great fun and you get to talk to people from all over the country. Look to The Beacon e-newsletter for the link; the hotels are filling fast!

March 2018


I read a recent post that illustrated selflessness and acknowledged grace and empathy. A young person at a busy intersection in Long Beach got out of his car to help an elderly woman, who was in a wheelchair, finish her journey to the other side. The woman who posted about this event honked at the truck in front of her because they were not moving. She could not see around the truck but soon realized what the problem was the woman in the wheelchair was not able to quickly maneuver the street from one side to the other. She ended her story by saying that once the cars around this woman understood why no one was moving, everyone was patient and waited for the young man to assist the woman safely to the other side of the street. Needless to say they also had to wait for another green light. It struck me that if we all under stood and listened to both sides on the issue of rent control, just cause eviction and housing and reacted with under standing and patience, that more could be accomplished.

The current attack on the multifamily housing industry is completely unfair. Pinning owners/landlords as greedy is untrue and not an accurate picture of the owners/landlords that I know. The multifamily industry did not create the housing crisis, and there are many tenants whose owners are more like family, do not unfairly raise their rents and are empathetic to their circumstances. It appears that the sky is not falling when you listen.

To position fear in the place of logic and to respect everyone who is in this together would produce a much more thought-out approach. Is this concept of under standing so foreign that the only goal is to punish both owner and tenant? Someone must step up and say STOP to more sanctions, increased control that pushes one side more than the other. Unrealistic expectations will not solve the situation. There will be unintended consequences that we don’t currently understand, and acting on emotion and control are not the way to resolve this crisis. We must find a way to educate, inform and work together.

On another more important note, we just celebrated the installation of our 2018 President, Michael Pollack. Michael brings with him some great energy and his theme for the year is ENGAGEMENT. Engage on all fronts, engage on committees, engage in education and engage in our industry. We welcome and look forward to a great year. Congratulations Michael!

April 2018


Unless you live under a rock, and I highly doubt you could not have heard it there too, we have all heard about the Rent Control ordinance that is being circulated around Long Beach AND the Statewide Rent Control issue that continues to threaten the repeal of Costa­Hawkins. I want to thank all of you who have called to ask questions. Neither of these issues are good for our industry-this includes our tenants. As such, I encourage you to take time to get informed and educate yourself on what could be in store if this passes. NOW is the time to get involved. If you have not renewed or joined AACSC, I encourage you to do so TODAY.

Nevertheless, we want you to know that AACSC is fully engaged at all levels. We are working with Realtors, CAA, PacWest and SPOA and will continue to do so on your behalf. Your voices will be heard and AACSC is involved.

There is no more time to sit on the sidelines-the time in NOW and AACSC is the right Association that has the only local, statewide and national connec­tions as we fight to protect your property rights.

Now, let's move on to the 12th Annual AACSC Golf Tournament. If you have not already secured your spot, I would highly recommend that you contact us today. We are looking forward to another sell out and a great day on the links. Of course I want to thank our sponsors for their continuing support of this great event. This is a terrific way to thank your best customers, talk with potential new customers or use it as a way to thank your business partners, staff or just have a great day on the links. I am waiting for your call.
Finally, last year we held an Apartment Repair & Maintenance Series of classes that was extremely well-received and we are having another one this year (see page 40). You don't want to miss this series of four classes and the best part about it is that it is a "hands on" course. So if you have crew who like to hammer, bang, build or fix stuff-this is the series of classes for them and we guarantee they will all walk away with information they can use on your properties. Besides, it is a great way to relieve stress. The classes can also be taken individually.

Finally, April is time to talk about all the NEW laws that are being considered for 2018 so we look forward to making sure that you stay informed. To that end, we will be updating you each month as we find out more information. For now, we are encou­raging you to contribute to the PAC so that we can effectively fight the rent control ordinance here in Long Beach. Don't forget to read our weekly e­newsletter, The Beacon, to learn about all the educational classes we have scheduled and see you this month at Sea Cliff Country Club for a day of golf. Even if you don't golf, you can attend to bid on all the great auction items and end the day with a great din­ner with friends. Either way, we want you there!

February 2018


I want to begin this month by thanking our members for all the phone calls, emails and questions regarding our ongoing effort to fight the battle of Rent Control and repealing Costa-Hawkins.

We the People

Three words that, with your calls and testimony, translated into the defeat of AB1506. Your voices were heard!

Thank You

But the fight is not over and we continue to need your attention as we move into 2018. Here are some Top Tips for what and how you need to be involved this year to support our Association and the multi - family industry:

  1. Red Alerts – Call, email and respond as requested. This DOES make a difference!
  2. Calls to Action – This could be alerting you to an issue or important event where you can make a difference.
  3. Contribute to the PAC – This is how we support those elected officials who may be on important committees in Sacramento and local electeds within our territory.
  4. Contribute with unrestricted funds to AACSC Funds within this category may be used for postage, creating flyers, letters, sending email, etc.
  5. Stay alert – If you hear of something happening, we need to know so call us.
  6. Help us with our membership. We know that there are many owners who are not members, yet they are benefitting from all the work being done on their behalf. If you know someone who is not a member, please encourage them to join. We need all the voices and strength working together to fight these threats; i.e., Rent Control, Just Cause Eviction, Jury Trials…
  7. Attend our Membership Meetings and bring a friend.
  8. Attend AACSC Events – This is a great way to introduce non-members to the benefits that we offer.
  9. Educate – AACSC is the best place to learn and grow in the multifamily industry. Offering both classroom courses, National certifications and online classes for those who can’t leave the office.
  10. ASK US! If there is something we haven’t covered, call and let us know you want to be involved, we are always looking for those who want to be included.

Contact AACSC

Apartment Association,

California Southern Cities
333 W. Broadway St., Suite 101
Long Beach, CA 90802
(562) 426-8341

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